About Us - Planet Metric

About Lexend.

In 2014, Steven Smith have gotten so much of our time back that we're now able to put towards things that are actually helping our company as opposed to just throwing content out there. and the idea of Lexend was born. Today, Lexend empowers teams to easily communicate with customers through personalized documents that can be created in minutes, build meaningful relationships.

The Future We’re Working Towards

Vision:

To be the leading ESG platform and trusted consulting partner for financial institutions, governments, and enterprises across MENA and Europe helping them achieve meaningful sustainability outcomes through smart, innovative solutions.

Mission:

To empower organizations to simplify ESG management, automate reporting, and align with global and local standards through a modular platform that turns sustainability goals into real, measurable impact.

Vision: To be the leading ESG platform and trusted consulting partner for financial institutions, governments, and enterprises across MENA and Europe helping them achieve meaningful sustainability outcomes through smart, innovative solutions.

Mission: To empower organizations to simplify ESG management, automate reporting, and align with global and local standards through a modular platform that turns sustainability goals into real, measurable impact.

Planet Metric Founded.

+ 0

Years of Consolidated Expertise

Locations Worldwide

Our Approach's it’s Simple!

At Planet Metric, we believe that ESG transformation is not a one-size-fits-all journey. It requires a thoughtful balance of innovation, compliance, and human-centered design. Our approach is built on four core pillars that ensure sustainability is not just tracked but truly embedded into the way your organization operates.

Modular by Design

Build what you need, when you need it. Our platform scales with your ESG maturity, offering flexible modules that grow with your goals and regulations.

Standards-Aligned & Future-Ready

Stay ahead with built-in compliance. Our tools align with CSRD, GRI, IFRS, and regional ESG standards ensuring every disclosure meets global expectations.

Human-Centered Experience

Our platform is intuitive for users at every level from sustainability officers to finance teams making ESG a shared responsibility, not a siloed task.

Governance-First Architecture

Trust is built on transparency. Our solution offers full audit traceability, granular access control, and data governance

Some clients feedbacks

“We’re looking for people who share our vision! most of our time used to be taken up by most of alternate administrative work whereas now we can focus on building out to help our employees.”

Mark Zellers

CEO, Co-Founder.

“This powerfull tool eliminates the need to leave Salesforce to get things done as I can create a custom proposal with dynamic pricing tables, and get approval from my boss all within 36 minutes.”

Natalia Larsson

Director of Sales

“We are based in Europe and the latest Data Protection Regulation forces us to look for service suppliers than comply with this regulation and as we look to create our website and this builder just outstanding!”

Sarah Edrissi

Lead Marketing

See all feedbacks

How we got here

2020

Planet Metric was born with a mission to transform ESG data into actionable insight. We began our journey in UAE, laying the foundation for a sustainability-first technology company.

2021

Our footprint expands into the KSA, aligning our solutions with ambitious national visions and deepening our regional presence.

2022

Expanded operations across Egypt Increased demand leads to broader presence across Egyptian industries and the launch of localized ESG tools.

2023

We invest in the future by launching a dedicated training academy for ESG capacity building and capability enhancement.

2024

Africa joins our impact footprint as we begin supporting sustainability transformation across Southern African markets.

Today

Launched Planet Metric Consultancy We establish our consulting division to help clients not only adopt our tools but maximize their ESG impact and readiness.